Right now, there are no plans to open a Sabor in the Tampa Bay area, although Brous says the company will study the sales of the new stores and decide whether to expand in the coming months. At a standard Publix those numbers would be reversed. At the Hialeah Sabor, for instance, shoppers can peruse 12 linear feet of olives on eight shelves. Space for popular items in any other Publix, such as pickles, has shrunk to make room. Plus, Holy Water for a $1.39 bottle at one end of the store and discounted Escada fragrance at the perfume counter at the other. "We're trying to be the one-stop place for our customers," said Maria Brous, director of media and community relations.įor instance, at the newest Publix Sabor, in Hialeah, shoppers can buy green fava beans (Puerto Rico), spiced buns (Jamaica) and Biscoito de Polvilhol (crunchy Brazilian snacks) _ all in one aisle. Each store carries favorites from those two island nations, but Publix executives are banking on a vast inventory to draw customers from just about all Latin American and Caribbean countries, along with the traditional Anglo shoppers. The trick to a concept like this is meeting the needs of a Hispanic population that encompasses a wide range of nationalities, cultures and, of course, tastes. Called Publix Sabor (sabor means "taste" in Spanish), the supermarkets are in Kissimmee and Hialeah, where there are large Puerto Rican and Cuban populations, respectively.
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